Meeting/Event Information

How to Sell Your Coaching Through Service

A Book Club with Melissa Ford

We will meet on Tuesday, October 4, 11, and 18th for 90 minutes each week

1 CC and 3.5 RD Credit for this program

You will learn:

(1) what service means and how it builds trust, safety, and connection with prospects and clients. 

(2) Coaching is a relationship business vs. a transactional one, and that serving a prospect first by giving them an experience of your coaching vs. selling the concept of coaching leads to clients hiring you.  

(3) the difference between your Professional Self vs. Social Self and how being professional creates leadership in the coach-client relationship and makes client enrollment relaxing for the prospect, and moves the sales process forward

(4) to identify your current sales system, evaluate what works and doesn't, get new ideas to test, and tweak/modify your system to get better results. 

(5) the importance of taking imperfect action NOW. Action is the catalyst for change! 

About the author/presenter:

Melissa Ford is a master business and life coach who helps people grow their leadership, impact, income, and joy. Her clients range from highly committed coaches and entrepreneurs to executives and career changers. 

With over 20 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her book Living Service: The Journey of a Prosperous Coach and as a contributing author to the #1 Bestseller When All Boats Rise: 12 Coaches on Service as the Heart of a Thriving Practice.
 
Melissa loves spending time with her family and friends and enjoying the beauty of her favorite windy city, Chicago.